Eagle publisher responds to Syracuse.com story

In the past month, we at Eagle Newspapers have put ourselves under the microscope, as every business does when times are tight. This self-evaluation has led to some wonderful discoveries as well as a greater awareness of some tough realities. And it has caused us to take necessary action, which has been publicized and speculated upon on Syracuse.com.

In the last 12 months, we have dramatically increased circulation of most of our suburban weekly publications. The Cazenovia Republican and the Skaneateles Press are now delivered into every home in their respective communities. The Star-Review and the Eagle Bulletin now offer free, three-year subscriptions, and circulation of those newspapers has increased rapidly. As we continue our circulation push, we expect to soon be publishing an unprecedented number of newspapers each week in those communities. Expanded circulation plans are in the works for the Baldwinsville Messenger and Eagle-Observer for later this year and into next year.

We’ve also launched some very successful new products since the beginning of last year. Syracuse Woman Magazine, which we publish in partnership with Rochester Woman Magazine, was launched in January 2011 as a bi-monthly and was so successful, we moved to a monthly schedule in March of this year. Our new ExploreCNY magazine hit newsstands and homes this spring to great response from readers and advertisers. Our summer edition will be available on June 13.

Most print media companies have struggled with the migration to the web, and we are no different. But last year, we launched new websites corresponding to each of our print publications under the umbrella of eaglenewsonline.com. The response from both readers and advertisers has been solid. We immediately saw a steep incline in our traffic and digital revenues have been on the rise ever since, as has our following on Facebook and Twitter.

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